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Truly Free Film

Brendan Fletcher on “An Indie Process in a Conventional System?” Part 2

Why do anything conventionally these days? How do we make our work fresh? Sometimes it makes sense to rethink it all. Can it ever be done by working within the state-ordained system. Today MAD BASTARD’s Brendan Fletcher continues his exploration of these and other questions.

2. MAD PRODUCTION

Trying to think independently whilst operating within the system had it’s most razor-sharp edge during the shoot itself.

I knew from the test shoots that when our real people starting “acting” they were unconvincing, but when they were just “being themselves” they were great. They resisted learning lines and preferred to just discuss the scene then shoot it, using words that came to them in the moment. And I liked this, because I wanted the script to bend and stretch each day, so that the actors could bring real spontaneity to their performances. I also planned to shoot real events as they happened in the community – hunting scenes, floods, funerals etc – to bring a gripping reality to the film. That was the idea anyway.

(Dean (TJ) on set; Me looking stressed as we shoot a scene with child performers Lucas Yeeda and Patrick McCoy-Geary)

This would have been fine in the 4 months, micro-crew shoot model, but with a full 35mm crew, a six week shoot and two thousand kilometres of travel to do – this thinking was a serious logistical challenge to our production.

The “big production” we became saw our hand-nurtured non-actors plunged into entirely unfamiliar terrain. The process of call sheets, ADs, catering trucks, make up vans, taking off their own clothes and putting on the clothes of other people was a massive diversion from the authenticity of how we’d done all the tests. Our relationship “like family” was nearly entirely lost amongst a sea of new people that had never been to an Aboriginal community before.

Our process was now almost entirely conventional, but I was convinced we needed to work like we had in the test phase. I still wanted flexibility, but the PRODUCTION ENTITY demanded certainty, long term pin-point accuracy. The departments (I had departments now!) needed information to plan effectively, but I wanted to promise very little so as to keep spontaneous.

We ended up terribly stuck in the middle. A process that was neither fish-nor-foul. The logistical detail the production needed kept changing as scenes would bend even as they were being shot. And the powerful, almost magical, natural performances we captured in years of tests felt impossible to re-create now that we were shooting the ACTUAL film. Our process was as nurturing as a sledge-hammer. I described it as “sending a gorilla out to pick flowers.”

The shit hit the fan. Scenes were invented, scenes were dropped, new characters were introduced and others written out – and I was rewriting into the wee hours of every night. We were getting good stuff amongst it all, but it was hard to “see the wood from the trees” in the eye of the storm.

It sounds mad and it sure felt like it. The investors were unsure whether it was really exciting or a big mess. Some of the crew too. Advisors were dispatched, rushes were scrutinized and my whole approach was called into question by the system itself.

As if all this wasn’t enough, in the middle of the shoot our Theatrical Distributor went out of business in a post-GFC funk. It couldn’t get much worse.

But as they say, the darkest hour is just before the dawn.

3. REDEMPTION

The film is a story about redemption – possible for even the “maddest” of us. It’s funny how the process of making the movie charted that journey in a way too.

Submerged under an ocean of stress and forced to act differently or sink, two things happened:

Firstly, I realized I had to face reality: my indie-dream was over. The only way I would get through was to quit pining for the flexible old model and to embrace the “system” of the larger crew. So, literally overnight, I did.

We quit the improvising and I gave the crew a few unscheduled days off and locked myself away to write the remaining scenes definitively. It was every writers worst nightmare. Days, sometimes hours to write a scene before it needed to be shot. But in the heat of that moment, some good material tumbled out onto the page.

The second major thing I realized was about the cast: my NON-ACTORS after a few weeks of shooting had now become ACTORS. No longer phased by the cameras, lights and big crew … they began to deliver solid performances without me having to clear the set. They began to ASK for rehearsals. They started to WANT to learn the lines because they understood they needed to do that in order to nuance their performances.

(Our “non-actors” became fantastic actors as the shoot went on)

In just a couple of days, everything turned around. And it worked.

The two processes began to merge. As the cast and crew got more confident, we’d do a take as scripted and then we’d do an improvised take. And where time and stock allowed, we’d allow scenes to grow and evolve off the bedrock of the page. Things clicked and everyone could feel it.

Sometimes it felt like the wild indie would be leading the “system”, and at other times the “system” would provide the security that the wild indie needed. It was truly organic, both processes winding around each other, with me as a director in between. In the final film it is impossible to put a finger on which scenes were shot which way (sometimes even for me!) and the result is fluid and connected.

With the rushes displaying more clarity, key investors were won over, and they found the confidence to be patient. They had the grace to allow us a solid 12 weeks cutting until seeing a rough cut, and that gave us the time we needed. From that point on the only way was up.

But even in the edit, the indie-spirit battled convention. I use alot of on-screen music performed by local music legends the Pigram Brothers (think O Brother Where Art Thou). Balancing the needs of narrative drive with my desire to create a unique feeling with the use of on-screen music was a very difficult balance to juggle. It took a long time in the cut to get right, and I know it hasn’t worked for some industry folk – but that’s a price you pay for sticking to a creative direction.

After a healthy pick up shoot, the movie really came together – but we had no distributor! So we had an industry screenings and the next day got the call from Transmission/Paramount.

I will never forget the shaking all over my whole body when Sundance invited us to screen in the 2011 World Cinema Competition. From disaster to Sundance! There, we were picked up by IFC’s Sundance Selects program for North American distribution. Our soundtrack also got picked up and we ran a significant music campaign to support the promotion of the movie.

Maybe not so mad after all.

— Brendan Fletcher
Brendan is currently working with Writer/Producer Train Houston on the Jeff Buckley pic “A Pure Drop“. MAD BASTARDS is starting a limited release run in theatres now – Miami this week, more to be announced. You can also watch on VOD on Sundance Selects.

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Truly Free Film

Brendan Fletcher on “An Indie Process in a Conventional System?” Part 1

There are so many traps to avoid when making a feature. It is hard to NOT lose sight of the forest for the trees. The greatest visions get cut back due to the limits of practicality. The enormous task of world building often leaves nuance back by the gate. And how do we ever do something original in this world of Super Abundance. Some say there are only six stories to tell — but there are 45,000 films produced globally per year.

I have a particular love for ambitious film. I truly admire those who reach beyond the realm of reason. When I met Brendan Fletcher prior to him making his first feature, I knew he was such a soul. When I saw his film MAD BASTARDS, it was reaffirmed, but now that I am learning more of the process, I think he may be much more than that. Brendan will be guesting for the next few days, as he lifts the curtain and opens the kimono for our inspection.

When you’re making your debut feature, often the aim is simply to make an impression with that film, in the hope that it’ll lead to more. You want to make something that stamps your identity as a film-maker on audiences, critics and investors. Something that offers what you hope is your “breakout” talent in a memorable and unique package.

Everywhere in the world there is a prevailing system that’s the straightest way to serious finance – studios, tax offsets, government funding. So how do you wrestle your unique, untried and “breakout” vision into the rigid system that presents the finance? Do you bend or try make the system bend?

Mad Bastards was an unusual journey. A wild, indie spirit that bucked the system at it’s heart, but was made entirely within the system. It was an unholy alliance at many times – and it took us right to the brink before we found a way to make the marriage work.

(Dean Daley-Jones, a real-life ex-con, and Greg Tait, a real-life cop, play characters close to their real selves)

Almost ten years ago to the day I began work on Mad Bastards — which I saw as an arresting piece of modern cinema that suited the “debut film” model. It takes the audience to a remote corner of the planet – an Aboriginal town on Australia’s North-West frontier – to tell an entertaining and moving father/son story.

Back in 2002, producing partner David Jowsey and I had decided to shoot the movie cheaply on HD with a micro-crew and a semi-improvised script. At the heart of this decision was our concept to use real people to play characters based on their own life stories. The men we’d found had great natural screen presences, and we felt that this was the key to a memorable and unique first film package.

When you don’t have a star cast, a name director or a genre budget, you need to amplify what you DO have to give your film that point of difference. For us that was REAL people who offered great performances and fantastic music from the legendary Pigram Brothers (unique to that part of the world).

So our production model was built around nurturing these performances in every way – a tiny locally-trained crew; a flexible schedule so the non-actors wouldn’t have their lives too disrupted; improvised scenes around a basic script outline; musicians on set as often as possible and a long period of time to shoot.

We presumed it would be an indie production because we knew we were challenging the prevailing wisdom at every turn. We figured we’d get it in the can for a few hundred thousand dollars and send rough cuts off to festivals. If selected, we’d get finishing finance from somewhere and (hopefully) cause a splash on the festival circuit.

That was the plan anyway.

So here we are now in 2011, the film finally just released. We’ve ended up with a several million dollar budget, shot almost totally conventionally, distributed theatrically by Transmission/Paramount in Australia, with a US release via IFC Films, after selection in Sundance 2011’s World Cinema Competition.

Sounds good right? But how the hell did this happen?

1. DEVELOPMENT AND FINANCING
We shot test footage with non-actors in remote North-West Australia even before we starting writing the script. Once the tests proved to us that the whole approach was going to work, we started developing the script very closely with the mob, while casting as a deliberately parallel process.

That test footage piqued the interest of the Australia funding system, and by 2003, the lure of million-dollar finance if we entered “the system” was too good to resist. We received Development finance, and from that point on we were IN THE SYSTEM.

(Me playing back test footage scenes to the locals; The remote town of Wyndham where we shot the film)

On the advice of various mentors and project managers, we spent years developing the script, shooting more tests and putting together a package that was ripe for more serious financing. Looking back, it was a useful process but the years ticked by. More people became involved, which needed more management, which then needed a bigger budget and more complex contracting. The script got better, the script got worse. The script evolved. The finance partners were growing. Countless people assessed our project and told us what it needed – often completely disagreeing with each other.

The complications multiplied. The budget was now well over a million, and as it grew so did the insurances, finance costs, interest repayments. To trigger the government finance it was mandatory to contract both a Theatrical Distributor AND an International Sales Agent. And the checks and balances all that required — completion guarantors, collateral for the bank loans, more experienced crew members to relax the investors — all layered more pressure on us, little by little, month by month, in a way that that was hard to detect until it was all in place.


(Video frames from the test footage – these guys ended up as co-writers and leading men)

But all through those years we kept shooting test scenes with a tiny crew and creatively the results just got better and better. We met more and more Aboriginal men who were talented actors with amazing life stories – and my relationship with the community got deeper and deeper. I lived with the community on and off for years. I was more than a film-maker, I was a close friend, considered family by many of the mob.

By 2008, we had our finance package, a script that was getting thumbs up, and nearly 70 scenes shot with our unusual “cast as co-writers” process.

It was only then, when we got “greenlit”, that I marveled at what we’d become. Our “micro-crew” was now about 20 people, our format was 35mm and our schedule was not 3 months but 6 tight weeks and our budget was in the low millions.

I desperately tried to keep sight of my “breakout” excitement of 2001 – but the weight of the production we’d become was far heavier than the nimble vision that it was trying to support.

— Brendan Fletcher

Brendan is currently working with Writer/Producer Train Houston on the Jeff Buckley pic “A Pure Drop“. MAD BASTARDS is starting a limited release run in theatres now – Miami this week, more to be announced. It is also available on VOD on SUNDANCE SELECTS.

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Truly Free Film

Jon Mortsugu on “Out With The Punk, Long Live The New Wave”

When I got started making movies in he late 80’s, I didn’t know if our films would ever be seen or find a home. I took great comfort in the fact that others were doing it too though. When I learned first of Gregg Araki and then Jon Mortsugu — and hence a west coast indie revolution — I knew what we were doing was bigger than us. Everyone’s approach and content was different, but damn it was bold. No one was spending much and we were starting to get it seen. The LA films we edgier and, well, louder. Mortsugu’s titles alone project his attitude well: SCUM ROCK, FAME WHORE, MOD FUCK EXPLOSION, & HIPPY PORN. Today he guest blogs on how the digital revolution has lead him to lower the punk rock flag.

I just scored the potentially BIGGEST distribution deal of my life where my movie, TERMINAL USA, will reach 18 million homes nationwide from NYC to Chicago to Chattanooga the ENTIRE month of July … and all of this courtesy of Comcast. Arigato gozaimasu, Comast!

So the details: TERMINAL USA, my yellow-power PBS-funded ode combining race politics with evil twin brothers (starring me, ‘natch), nazi skinheads, gallons of fake blood, and a latex-clad alien (played by my foxy wife, Amy Davis), all in the name of destroying the legacy of the “Asian model minority,” Long Duk Dong, and lifetime membership in the Math Club.

MORITSUGU plays with his bleeding and pulverized leg as DAVIS watches us.

If we flashback twenty-two years (when I was all of 24), I was way too pompous and dickish. However, I was cranking out 16mm feature flicks and totally GETTING STOKED AND FEELING THE HIGH cuz I was circulating a couple films prints of each movie, one city at a time, filling up 200-seat arthouse theaters and spreading the kunst. I considered this a success cuz at the end of a year, maybe 10.000-20,000 humans had checked out, hated, and loved the crazy eyeshit I had created.


MORITSUGU as MARVIN (the math nerd) in TERMINAL USA. AMY DAVIS (wife and partner in crime of 20+ years) as EIGHTBALL (alien) + MORITSUGU as KAZUMI (meth dealing twin bro).
Time has erased a lot of these theaters, and it has also erased the capacity for people to enjoy movies in ’em… it has also created a whole bitter class of filmmakers who are still holding to the old ways of distribution and exhibition. I know, I know, theatrical releases on the silver screen (w/ popcorn in lobby and sticky crap on your armrest) are, well face it, SEXY! Ipod downloads, movie night in front of the 19″ monitor, and youtube trailers are NOT SEXY. And c’mon, avant-garde crazy cult cinema like TERMINAL USA available ON-DEMAND thru COMCAST is just plain WILD. But I’ll take the new wave any day over trying to distribute a movie the old school punk way – one flyer on one telephone pole at a time, wheat paste dripping down my sleeve, one phone call to one person at a time to fill that 50-seat pizza parlor booked for one night between $1 happy hour slices and some kid’s birthday party. Oy vey.


SHARON OMI as MA and KEN NARASAKI as apocalypse-fetishist DAD.

Sentimentality and nostalgia rank high in this biz, and I’m a sucker for this too, but we have to drop this all like a bad habit . Movies themselves are still the same – a synthesis of writing and performance within the template of the most “plastic” artform ever invented. Let’s get real with this fact and be flexible with everything else. We must be like the bamboo… bending but not breaking, yielding but firm. To paraphrase oldschool theory dude Walter Benjamin, we can’t be pussies about new shit. Grab it and make it work for you, right? It was fun being punk for a little while…okay, 20 years, jeez… but where’s the hair gel, man? I’m new wave now. Now and forever.

— Jon Moritsugu

TERMINAL USA trailer:YouTube – Terminal, U.S.A. Preview Clip

PIG DEATH MACHINE trailer:YouTube – PDMhorrortrailer1

PIG DEATH MACHINE teaser:YouTube – PIGDEATHMACHINEteaser.m4v

TERMINAL USA will be available on COMCAST thru the entire month of JULY ON-DEMAND as part of the “Cinema Asian America” series. More info+cites at: www.jonmoritsugu.com

ALL PHOTOS: JAMES DWYER

JON MORITSUGU has been making movies since 1986. His films MOD FUCK EXPLOSION, SCUMROCK, FAME WHORE, MY DEGENERATION, HIPPY PORN, DER ELVIS and SLEAZY RIDER have played worldwide to critical and popular acclaim. For the latest movie, PIG DEATH MACHINE, he co-teamed with Amy Davis as a filmmaking partner. PIG DEATH MACHINE, currently in post-production, was shot by the notorious Todd Verow and is slated for completion in late 2011.

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Truly Free Film

Alex & Andrew Smith on “Crowdfunding = Barnraising: We All Have To Do Some Heavy Lifting”

It’s kind of hard to find the appropriate analogy for what we do, particularly these days. Often I am tempted to think it is running full speed against a brick wall without any protective headgear on, hoping that a door may open the moment before impact. But those are on my down days. Usually I can see us all working together, building bridges, fusing connections, doing the labor that will lift the culture in many ways. It shouldn’t be so hard to describe that, but I still struggle.

Which is one of the reasons I was so pleased to reconnect with Alex and Andrew Smith, twin brothers, whose go to it attitude and willingness to reach high with their ambition has never been lagging. They look for the truth of it, and don’t shy from the honesty of the hard work. Which is why the analogy they unearthed for crowdfunding for their guest blog today is so fitting.

Back in the 70’s, when we were little mop-haired twins, our parents would host ‘work parties” at our ranch in rural western Montana. They’d call up all their friends– my father’s English Lit colleagues at the university, his graduate students, all their hippie, carpenter, writer, rancher, logger and bohemian buddies– and invite them up, first to do some ranch work, and then to have a party.

And we would all, together, gather stones spit up from the meadow and stack them on rockpiles; pile up old fence posts, rotten lumber, old rusty tractor parts and scrap metal; we would clear irrigation ditches and thin the larch stands.

And every spring we would take on some seriously ambitious, semi-crazy project—trying to turn the basement of an old burnt down farmhouse into a swimming pool, or fusing two old hand-hewn turn-of–the-century log cabins together, to form the “big house” – the house in which we grew up.

In short, a lot of good people would come together for a short period of time, and they’d get something epic done quickly. Then there’d be a softball game, and a feast— chili and salad and beer— and a bonfire with guitars, stories and singing. We still have the Super-8 movies to prove it.

Those mid-1970’s community gatherings, in their “Whole Earth Catalogue” funky, post-psychedelic form, were a reiteration of a much earlier homesteader model— the old fashioned ‘barn-raising’. (Cue the clip of Harrison Ford in suspenders in “Witness.”) The family who needed the barn would do all the heavy preparations. The mapping and measuring. The gathering of tools, the cutting of lumber, the cooking– and they’d get everyone to come over– and they would all, together, raise that barn. And in the next season, this family would pitch in to raise some else’s barn.

And, so, too, now, creative project-makers find themselves returning to that reliable, roll-up-your-sleeves, grass-roots, reciprocal “gather”— and its corresponding “glean”—salvaging the fine apples that the industrial machines left behind– to get our crops in (the literal ‘roots of grass’), and our barns built, be they actual buildings, or specifically, in this context, the sturdy, scrappy, home-made architecture of indie films. We’re not talking DIY, but rather, DIO—‘Do It Ourselves’. This joint effort spirit is what gives crowd-financing platforms their energy, power, and, indeed– joy.

Our own father is gone now– he’s been gone a long time. Not all of his projects turned out exactly the way he thought they would: few things do. But on those golden ‘Days of Heaven’-like gathers, magic happened. Serious work happened. It was a truly communal effort: work hard; play hard. Later there’d be dancing— and even some howling at the moon. Almost forty years later, the result of those efforts still bear fruit.

And that’s what we are trying to do with the Kickstarter {Barnraiser} campaign for our film, Winter in the Blood: gathering, gleaning, raising load-bearing beams. Digital uploads and Mail Chimp-generated email lists have replaced Whole Earth catalogue instructions, but the communal work— and the sharing of strategies of ways to best get to our goals— remains the same. “You help us with our project—and we’ll honor your contribution. And help you with yours.”

We’ve been brainstorming and barnstorming for over four years on our film project. We’ve drawn the maps, measured the clearing, cut the timber, smithed the spikes. We’ve stewed the meat, iced the beers, set stumps around the fire, and invited a bunch of good people to join us. The script is written, the cast is cast, the crew is lined up, and we are—90% financed.

Now we just need a little help– to hoist our movie up onto its feet. To anchor it to the ground.

To raise this barn of a film.

Thank you for reading, and thank you Ted for articulating (and being) Hope.

–Alex & Andrew Smith

Alex and Andrew Smith directed the feature film THE SLAUGHTER RULE which premiered at Sundance in 2002 (and starred the incredible David Morse, and the then unknown Ryan Gosling & Amy Adams). They are now crowdfunding for their next feature and the campaign ends July 6th. Please contribute. I did

Due to popular demand to get to know a bit more about the film, the WinterInTheBlood team have provide these additional links to media that they created for Winter in the Blood.

Our presentation about the film- http://www.youtube.com/watch?v=Ht0N2UrOnCo

Alex, Andrew & Ken on writing the film- http://www.youtube.com/watch?v=cehbpHTGDpk

Susan Kirr talks about Producing- http://www.youtube.com/watch?v=vqA0687u17I

A How-To video for Kickstarter- http://www.youtube.com/watch?v=e5beV7FglLo

A word from one of the interns that will be joining us from Long House Media- http://www.youtube.com/watch?v=IpTWaTO-zO4&feature=related

David Morse talks about the project- http://www.youtube.com/watch?v=tBX6jl7gkPE&feature=related

Chaske Spencer talks about the project- http://www.youtube.com/watch?v=KbuzEr5E5i8

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Truly Free Film

Sign The Petition To Demand CA Senate To Extend California’s Film and TV Tax Credit Program NOW!

You can sign the petition right here.

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Truly Free Film

A Public Discussion On THE FUTURE OF FILM With You, Me (Ted Hope), & Brian Newman

Brian Newman and I are headed towards the Czech Republic this holiday weekend in order to have a very public discussion on The Future Of Film with the filmmakers and audiences at the Karlovy Vary Film Festival. Yet, you too can join in even if you can’t make your way to this wonderful festival. Neither Brian nor I are great fans of panel discussions these days; they fail to mine the great knowledge or passions of the community. So in contemplating how to get something done in the time we have allotted, Brian and I decided it would be good to get the conversation started a bit early. Below, Brian and I put together a focus on what we think are the key factors shaping the greatest and necessary change to the way films are made and consumed. What’s your opinion?

The Future of Film – Joint Article by Brian Newman & Ted Hope

Prognostications about the future of film have been pretty easy to come by lately – it will be digital, it will be everywhere, it will be 3D, it will be expensive – but while everyone talks about the changes to come, very few people are actively addressing these changes head on. We believe “the future” is already upon us, and there are five key trends to address.

As we put our thoughts out there for you to consider, ask yourself: “are these the trends that will most effect content, production, and consumption?”. Did we leave something out? Is one not important? Is something else more important? Join the conversation and let us know below.

Similarly, these five suggestions may be the preeminent factors in shaping the next few years, but the real question is always “how?” As creators, facilitators, and consumers, what must we do to confront these issues? Are there models and best practices already emerging? Have there already been noble failures and/or arrogant efforts attempting to address these factors? What would a vision look like that might address these key elements? We all must share our thoughts, our hopes, our failures, along with what we learned from our successes if we are going to build something new, something that truly works for everyone.

1. Super-abundance:
Historically, the film business has been built on the model of scarcity. It was expensive to make, distribute and exhibit (or broadcast) films, and it was equally expensive to learn the craft. Our entire business model and assumptions about what works and what doesn’t were built on this idea of scarcity, but digital has changed all of that.

We now live in a world of super-abundance. Thousands of film school students graduate annually, joining tens of thousands of self-taught others, many of whom are far better than amateurs. According to our talks with festival submission services, somewhere near 40,000 unique films are submitted to film festivals globally each year. As an audience member, we now have access not just to the films playing on television and at the theater, but to the entire history of cinema through services such as Netflix, Mubi and LoveFilm. We can experience the global cinema of 1968 better than an audience member who lived in 1968 could, and these films are now competitors for our viewing attention versus the newest films from today. 1968 was a pretty good year for film, it’s tough to decide to watch something new instead.

In a world of superabundance, you have to do a lot more to stand out from the crowd. Luckily, technology is also giving us tools to do this, engage with audiences more directly and develop new creative business practices to raise the attention level on our projects.

2. New Audience Demands:
The audience didn’t use to have a lot of choice in what it saw, but now that choice is plentiful and we’ve entered an attention economy. Audiences now have access to mobile devices that connect them not just to one another, but to the content they choose, immediately and engagingly. Weened on social networks, instant messaging, gaming and touch screens, the audience now not only expects, but demands an interactive, participatory experience.

While many an audience member is content to sit back and relax in front of the television or movie screen, a significant portion of the audience expects and wants more. For some this means engagement through transmedia – using the full range of platform possibilities to interact with a story not just in film, but through games, ARG, graphic novels, webisodes or other experiences. At minimum it means being in touch with your audience, giving them the means to engage socially around a film, even if that’s just more easily sharing a link or a trailer, or engaging in a dialogue on Twitter or Facebook.

Some argue that artists shouldn’t be marketers, but this is a false dichotomy that actually only serves middle-men, distancing the artist from their most valuable asset (aside from their story-telling abilities), their fan base. Engaging one’s audience doesn’t mean just marketing. In fact, marketing doesn’t work, whereas real conversation, or meaningful exchanges does.

In addition, the audience is now global, diverse, young and niche. It demands its content to reflect these realities. Younger creators are addressing these changes, through the content they make, but the industry must do more to address these new realities and incorporate these new voices.

3. Audience Aggregation:
In the past, we had to spend ridiculous amounts of money to find, build and engage an audience. And we did it, from scratch, again and again each time we had a new movie. Thousands of dollars were spent telling Lars Von Trier fans about his new film, but then we let that audience member disappear again, and spent more thousands finding them for the next film. We now have the ability to engage directly with our fan base, be it for an artist, a genre or the output of an entire country. We can aggregate this audience, keep them engaged and more easily communicate with them about what’s new or what’s next. Unfortunately, however, much of the value in this audience connection/data is accruing only to social networks and platforms and not to the industry, or more importantly, the artists.
4. Investor Realities:
While public subsidy remains a vital strength of the industry outside of the US, the current economic and political climate is putting strains on such support and more producers are having to look fresh, or more strongly, to private investors. Up until now, however, it has been the rare investor who sees much of a return, and with the global market for art, foreign and indie films declining (in terms of acquisition dollars), this situation is worsening. To maintain a healthy industry we must build and support a sustainable investor class. The old model of financing one-off productions, limited rights ownership and closely guarding (or even hiding) the numbers needs to change to a system of slate financing, more horizontal ownership of the means of production and distribution and more open sharing of financial data. This is technologically easy to do now, but it will require a sea-change in our thinking about openness to ensure implementation.

5. A New model for Paradigmatic Change:
All of this points to building a model for real, systemic change in the near future. Bold visions for a new model are needed, before someone from outside the film industry, in the tech community for example, launches this disruption for us. Entrepreneurial business leaders need to put forth new projects. Government agencies need to increase and shift funding to support these endeavors and traditional gatekeepers need to embrace these changes.

Experimentation requires limiting risk. Risk is usually defined in the film business by the size of budget. A devotion thus to micro-budget films should also stimulate experimentation on how they are released. Experimentation also requires an analysis of the results. Presently, the film business only likes to discuss its successes, but we need to get over the stigma of “failure” and recognize the brave and selfless qualities inherent in it so we all can learn and stop the repetition of processes that don’t work. Experimentation is also a process; it is not a series of one-offs like the film business is today. We need to demystify the process from top to bottom and encourage sharing of data as well as technique. A commitment to a series of films is an experiment – one film is not. Experimentation requires opening one self up beyond a safe environment. The film business has remained a fairly hermetically sealed world. We need to collaborate with other industries, and form alliances that benefit them as well as us. New technological tools can help audiences discover work, allow artists to create work in new ways, and enable entrepreneurs to better distribute this work.

We’d like to open the discussion to others. Let us know in the comments here whether you agree with any or all of this, whether you have other ideas for addressing the future of the field, and even your strong disagreements.

If you’ll be attending the Karlovy Vary Film Festival, we invite you to also email us at industry@kviff.com to be considered for a slot during the panel. Slots will be delegated by a festival representative at their discretion. Selected responders will have three minutes to put forth their ideas, questions and/or statements during the festival panel. We’ll try to respond our best, and open it up to the audience for more input. We look forward to hearing from you.

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Truly Free Film

Go See Azazel Jacobs’ “Terri” — Opening Today

I have a film series in NYC. Courtesy of Nick Quested and Goldcrest, about once a month, I show a film I feel people need to support. I send emails to about 700 people to fill the 60 seat theater. It’s free, although now I ask regulars to buy wine for the afterwards schmooze. The filmmakers have to be present and after the screening I do a Q&A with them. To keep it homey, I write a letter emphasizing why I want them to see it. We screened Azazel’s film earlier this month, and this is that letter I sent. You should check it out this weekend. It opens today. Vote with your dollars for the kind of films you want.
Hey Film Fans,

There are too many good movies not to spend your downtime watching them.  So… please see Azazel Jacobs’ follow up to his sublime “Momma’s Man”, TERRI, starring John C. Reilly and introducing the incredible Jacob Wysocki.  Trust me yet again on this.

When I encounter a movie that has a good heart, it reminds me how incredibly rare that is. When filmmakers deliver such finely rendered characters that I want to find those characters and spend more time with them, I recognize what a difficult art form movie making is. When that very same filmmaker places those very same characters in a world that is truthful and complex, brave and confusing, revealing and moving, I know they are an artist. When that filmmaker has done it several times in a row, we need to celebrate them. It is too rare an achievement.

When it comes to American Independent Film, I may be more jaded than most, but when I hear a truly indie filmmaker has taken a step up, expanded his vision, and cast well known actors in their latest work, well… I get worried. When their latest is about a quirky character in high school, I grow even more concerned. With TERRI all those knee-jerk reactions of mine were thankfully completely unwarranted. Whew.

Azazel may place us initially in the familiar worlds of lovable outcasts and high school, but his characters are far from stand-ins for past renderings. His filmmaking takes us away from filmmaking conceits and reveals the complex layers of both young life and old, how deeply entwined and complementary they are. He delivers us characters we want to stay with as they help us reconcile our own lives. We are all fucked up in some way and we all make mistakes — and that is a good thing. When TERRI ended I was smiling for all the awkward and difficult moments that have filled my life, laughing both with and at myself, wondering why that can’t this be what “feel good” movies really are about: the acceptance of the difficulty of what is to be a human being on this earth. With TERRI, it definitely is, and thankfully so.