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Truly Free Film

The TAKE-BACK Manifesto

I wish I had published this earlier.  It comes from Michael Tully, our editor over at HammerToNail. It was originally published on his blog, Boredom At It’s Boredest, on Indiewire. It takes a much different tact than most of what we’ve been discussing here.  I totally get it; discussion and strategy about reaching audiences, is exhausting.  For some, it will never create better films, or even bring them to audiences.  Yet, courtesy of HTN, I have come in contact with a plethora of good films that are not being seen by audiences.  I love the spirit of this manifesto, but….

The Take-Back Maifesto

By signing the following petition, we film lovers of all types—critics, reviewers, screenwriters, directors, producers, production assistants, grandparents, art history snobs, coach potatoes, Multiplex squatters, etc.—believe the following to be true:

— We realize that bringing any film into fruition, however great or small the budget, is an outrageously difficult task. We realize this, and yet we don’t care. The final product is all that matters.

— A production’s back-story only becomes relevant after—not before—one has watched the film on a screen. Once we see your film and like (or dislike) it, that is when we will decide if we want to learn more about how it came to be. Not everyone can be Werner Herzog.

— We know that making thought provoking, ambitious, challenging, adventurous films is complicated by the fact that cinema is such an expensive art form. We know this, and yet we say so what. Everyone is a martyr for their art.

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Truly Free Film

Remembering The Past, Segueing Into The Future

Today’s guest post is from filmmaker Bette Gordon (whose Luminous Motion I produced, and will screen at the IFC Center in NYC on Monday night.  I plan on being there, and hope to see you there).  Everything old is new again!

In the current culture of independent filmmaking, most of us are plugged in to the idea of DIY distribution. This is not a totally new idea.

In 1983, I had just made my first feature film, VARIETY. Its about a woman who sells tickets at a pornographic movie theatre and becomes obsessed with following one of the clients from the theatre into the world of men, money and lower Manhattan. We shot on a very very low budget, with friends and friends of friends. The theatre I used as a location, The Variety Theatre, was a porn theatre on 13th Street and Third Avenue, and after a week of shooting there from 11pm at night until 9am the next morning, we had developed a good relationship with the owner. The projectionist even played the part of “the projectionist” in the movie.

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Truly Free Film

Using Social Media Tools To Build A Truly Free Film Community

If only 30% of people’s online time is spent viewing content, then there is real hope for indie film.  The other 70% of users’ time is spent in search and social.  We know that people not only want to discover stuff (like great stories and films) but even more so, they want to talk about it.

One way to define Film is as the transformation of leisure time into intellectual capital and then into social capital.

The question all filmmakers need to ask themselves is what can we do to get the others to talk about film more.  How can we improve the conversation people have about film?  We have the tools.

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Truly Free Film

Music! and how it should influence film

You may have picked up on how much music has been a driving force for me in inspiring me to do what I love and find the way I want to do it.  I recently got a nice note from Elizabeth Agate regarding this and it is today’s guest post.

I finally got around to reading books like “Our Band Could Be Your Life,” and just about every band singled out had a very similar message of DIY and community (concepts filmmakers really could benefit from). Here’s a few quotes that mirror our current film world:

Conley from Mission of Burma writes, “Distribution was weak at best…there was no way to find out essential marketing information…it was like a new frontier, it was do whatever you can, call whoever you know. Everybody was just figuring it out for themselves. There weren’t too many secrets back then–everybody was just kind of helping everybody out.”

When Mike Watt talks about “jamming econo,” the financial limitations the Minutemen faced forced them to record in a certain way, and to me this is what helped establish their sound, influencing other bands, even if they never reached rockstar levels of fame. “You have to be econo so when the hard times hit, you can weather them.”

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Truly Free Film

NYC DIY Days Video

Ted Hope DIY Days from ZAFFI Pictures on Vimeo.

Categories
Issues and Actions

PGA Approves Transmedia Producer Credit

This is PGA’s wording for providing the credit:

A transmedia narrative project or franchise must consist of three (or more) narrative storylines existing within the same fictional universe on any of the following platforms: film, television, short film, broadband, publishing, comics, animation, mobile, special venues, dvd/blu-ray/cd-rom, narrative commercial and marketing rollouts, and other technologies that may or may not currently exist. These narrative extensions are not the same as repurposing material from one platform to be cut or repurposed to different platforms.

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Truly Free Film

The Need To Start From The Beginning

On Baseline Research Blog is an article entitled “DIY Doing You In” (thanks to @Shanipedia for tipping me off to it).  The author, Jeremy Juuso, states:

to have a decent shot at breaking $1 million in lifetime box office, your Q2 specialty film needs to open at better than $15,000 per weekend venue.  The bad news is, if you’re engaging in a self-release or service deal, this will be a very tall order, as only 5 such films in all of 2009 managed to open so.