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Truly Free Film

Towards A Sustainable Investor Class: Pre-set Backstop Risk Mitigation

Your parents taught you to cover your ass didn’t they?  You like to be prepared, right?  You can’t expect to have dinner if you haven’t put food in the refrigerator, right?  How come then we make films and don’t have any distribution options lined up in advance?  Are we expecting others to always take us for dinner?

When someone is encouraged to make a movie and bring it to market without having any backstop distribution or marketing plans in place, that advisor clearly has another agenda at hand than the investors’ (or filmmakers’) best interest.

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Truly Free Film

Towards A Sustainable Investor Class: Group Learning And Lift

Surround yourself with smart people who know different things than you do.

That’s good advice, isn’t it?  Common sense, really.  Other than changing environments, nothing else will spark creativity so well. It will help you in everything you do, from making better decisions to discovering new passions.

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Truly Free Film

Towards A Sustainable Investor Class: Make Numerous Small Bets

It is highly regarded as common sense to “not put all your eggs in one basket”. Yet most film investors, win or lose, get out after just one or two investments. This is not good for them and it is not good for the creators, either.

Just like the filmmakers, investors in Indie Film tend to

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Truly Free Film

Towards A Sustainable Investor Class: Vetted 3rd Party Affirmed Projects

Let’s say you were one of Twitter’s initial hires.  The IPO has made you a multi-millionaire.  Being in the Bay Area you’ve had a front row seat (courtesy of The San Francisco Film Society) how strategic film investments at critical times can make great cinema live (BEASTS OF THE SOUTHERN WILD, FRUITVALE STATION, SHORT TERM 12, TEST, and so on).  You have an idea that if contribute a bit here and there you can help bring the Bay Area Cinema Renaissance into being.  Now you are trying to figure all you need to know about investing in film.  Where are you at? What more do you need to know?

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Truly Free Film

Towards A Sustainable Investor Class: Consistent Deal Flow

You may have been noticing, that I am on a mission to create a sustainable investor class.  It can be done.  Part one is creating a new infrastructure — and that will come through Institutionalized Staged Financing.  Part two is an educated investor base. And this, the third part in this blog series of what an investor must have, is part of that second part.

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Truly Free Film

Towards A Sustainable Investor Class: Accessing Quality Projects

If you have half a brain and STILL want to invest in the film business, you know you need access to one thing: quality projects.  But how do you get that?  The truth is that accessing quality projects is a barrier to entry for any but those of the deepest pockets.  Sooner or later most wise investors realize that are shut out of the top projects and their only chance of success is dumb luck.  If we want to develop a sustainable investor class, we need to develop a method for them to participate in true quality.

If new financiers don’t find the quality projects, chances are they won’t last.  How is the industry to sustain, let alone grow and evolve if it is just the same old same old? We need a plan to

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Truly Free Film

Towards A Sustainable Investor Class: A Portfolio Approach

As I mentioned last week, if you have half a brain and STILL want to invest in the film business, you know you need access to quality projects.  But generally speaking there are a few other things you want too.  I think this post subject (TASIC) can become a regular weekly column.  Today we will explore the phrase that should be on every potential film investor’s lips:  a portfolio approach to investment.

Knowledgeable Investors are not going to bet the horse or house on one trick pony.  Wise players want