by Katherine Bruens
I work professionally as a Producer and Production Manager in the advertising industry and independent film world here in San Francisco. I am also one half of a partnership that has produced three micro budget features here. Rather than become frustrated that the market in San Francisco has demanded that I spread my attention between these three worlds, I’ve embraced this hybrid. This market gives me a way not only to maintain my freedom to usher forward new personally driven works, but it also allows me to produce media through a broad spectrum of strategies, sometimes with vastly different amounts of money. What’s more, in the end these projects are all trying to achieve a similar result.
