Crowdfunding: Getting Beyond your Family and Friends
By Antonia Opiah
Recently, we at the Beneath the Earth Film Festival hosted a panel discussion on financing film through crowdfunding. It was the first talk in our “Film 2.0: the Digital (R)evolution” series, which takes a look at the Internet’s impact on the film industry.
With all of the filmmakers on the panel confirming that much of their pledges came from their family and friends, I wondered: Does a successful Kickstarter campaign mean that a film has a built-in audience or just a really supportive network?
For our panelists it was a mixture of both but each was able to go beyond their family and friends. Here are some of the ways they did so: