Last fall at PowerToThePixel I had the good fortune to be invited to partake in a ThinkTank on transmedia. They have recently published their report on the day and I encourage you to read it. Special thanks for Michael Gubbins for pulling the report together and facilitating the session.
Among the observations and recommendations:
• The business models of film and other creative industries are struggling because they are trying to dictate how customers use the media
• Creative industry needs to break free of restrictive single media practices with territorial rights and release windows
• Different media platforms are not always in competition and can cross-fertilise a brand and attract new audiences
• Value is moving away from product sales towards customer engagement with a brand
