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Truly Free Film

Diary of a Film Start-Up: Post # 42: The Importance of Subtitles & Closed Captions

By Roger Jackson
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Previously: Blockbuster Trends

Many video-on-demand outlets require Closed Captions. This is true in the USA and increasingly elsewhere in the world, for example in the UK and Australia. And while it is not yet a mandatory requirement for all films submitted to Kinonation, we very strongly recommend it, not least because without captions a film won’t be eligible for delivery to iTunes. This has generated many questions from filmmakers, which I’ll try to answer here.

Why Captions Drive Revenue

Only 3 in 1000 people in the US are “functionally deaf.” But 17% of Americans report some sort of hearing impairment, which amounts to over 50 million people. That percentage is more or less reflected worldwide. Closed captions allow those people to enjoy your movie. Big potential audience. BUT – it’s not just about physiological hearing issues. Your audience will often watch films on a laptop in a noisy cafe, or a tablet on a commuter train, or a TV in a bar — or simply at home in the kitchen with the sound of cooking and kids. Closed Captions allow consumers in all these scenarios to watch your film comfortably…and therefore generate revenue for you.

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Truly Free Film

Brave Thinkers and Doers 2013 (Indie Film Division)

A Field In England” – The whole team behind Ben Wheatley’s movie deserves a big shout out.  They did something truly different and structured their business to do so from the start.  Day and Date? check.  Transparency? check.  Enhanced value beyond the feature film product? check. Sharing of knowledge for community benefit? check.  Social media engagement? check.  Revenue sharing? check. Read all about this truly innovative strategy here, courtesy of BFI (see below). I look forward to seeing how you apply it to your own practice.

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The British Film Institute (BFI) – This institution makes the list of individuals not because I think corporations are at all like people (Repeal Citizens United!), but because they are taking the lead in heeding the call for greater transparency in film revenue reporting. We will not be able to build a sustainable global indie film culture or enterprise without such facts.  The BFI’s GREAT listing of films & case studies of how distribs are using new ways of reaching audiences, such as using new marketing techniques, new distribution platforms or innovative exhibition models is a must read for anyone interested in finding a way to support themselves or others by making films and taking responsibility for them. bit.ly/18p4i8M

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Shane CaruthShane Carruth – Shane probably should make this list just for making another one of his movies.  

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Truly Free Film

Diary of a Film Startup: Post #40: Music for Movies, Expert Tips, Part II of II

By Roger Jackson and Klaus Badelt
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Previously: Music for Movies, Expert Tips, Part I of II

This is Part II of Expert Tips from composer (and Kinonation co-founder) Klaus Badelt. Klaus has scored over 80 films. His work spans Hollywood blockbusters such as Gladiator, Pirates of the Caribbean, Catwoman, Poseidon, Rescue Dawn, 16 Blocks, The Recruit, K-19. And a ton of US and European indies, including documentaries, shorts and even video games.

11. Choosing a Composer

When seeking a composer, you’re actually looking for a “filmmaker” to work on a dramatic collaboration — he just happens to be called the “composer.” The worst thing you can do is to ask for demo music for a scene of your film from 5 different composers. Why? Because creating a score is collaborative and if you ask for demos you don’t learn or experience collaboration with the composer. You’re much better off asking for score examples from their previous films. But your main objective should be to find a composer you trust and like…with whom you can talk story first, music last. A good composer must be, above all, emotionally invested in the story you’re telling.

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Truly Free Film

Diary of a Film Startup: Post # 39: Music for Movies, Expert Tips, Part I of II

By Roger Jackson and Klaus BadeltKinoSmall

Previously: Whatever It Takes

Some directors believe that music is a full 50% of a film. And that there are fundamentally just 3 or 4 “true” creative inputs to the movie — the writer, the director, the composer…perhaps the editor. Whatever the numbers, movie music — that skillful combination of score and song — has the potential to turn a good story into an amazing audience experience. But how do you musically super-charge an indie film when you don’t have the budget to hire a top composer?

I asked Kinonation co-founder — and prolific film score composer — Klaus Badelt.

Klaus has scored over 80 films. His work spans Hollywood blockbusters such as Gladiator, Pirates of the Caribbean, Catwoman, Poseidon, Rescue Dawn, 16 Blocks, The Recruit, K-19. And a ton of US and European indies, including documentaries, shorts and even video games.

Here’s what Klaus has to say about making the very best — and most economical — music choices for a film.

1. Composer as Filmmaker

The director-composer relationship is that of two filmmakers. It’s not about musical genres, or instruments. It’s about driving the story and emphasizing characters and creating emotion. That’s the role of music in film.

2. Script

Think about music (both score and songs) at the script-writing stage. Fundamentally, a filmmaker must decide what character development and story arc she wants from each scene. That is, how do you want the audience to feel about this episode? There should be a single, unambiguous answer. i.e. every shot in every scene must have a clear objective in moving the story forward. So thinking about the music at this stage– and making musical choices — actually helps propel and clarify the script-writing process. Deciding where the music in each scene starts — and where it fades — forces you to think with greater clarity about story shapes & arcs.

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Truly Free Film

Diary of a Film Startup: Post #38: Whatever It Takes

By Roger JacksonKinoSmall

Previously: Cutting Checks, etc.

Hot Springs Doc Fest

I’ve spent the past 4 days at the Hot Springs Documentary Film Festival. I’m on the jury for Best Documentary Feature, so I’ve been watching and debating and selecting from a pool of outstanding films. Hung out most nights with the amazing Freda Kelly — secretary & confidente for The Beatles for ten years. Her film “Good ‘Ol Freda” opened the festival to a standing ovation. 

Whatever It Takes

During opening weekend I gave a presentation on VoD distribution & marketing. The underlying message was “do whatever it takes to get your film noticed.” I opened with a story from when I was producing a doc in Saudi Arabia. I desperately wanted to film in Mecca. Trouble is, it’s a closed city — you can only visit if you’re a Muslim, and you have to have proof.

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Truly Free Film

Diary of a Film Startup: Post # 37: Cutting Checks, et cetera

By Roger Jackson 

Previously: Secret 19-Point VoD Marketing Plan, Part III

We want you films

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Kinonation wants your film to distribute to dozens of video-on-demand outlets, with no cost, no risk and 100% integrity.  Click to Get Started.

Cutting Checks

We’re now cutting checks to filmmakers for Q2 2013. Very satisfying. It takes a while, since VoD outlets tend to pay 60-90 days after the end of the quarter that the film made money. And then Kinonation has to process the cash, take our 20% and PayPal the rest to the content owner. Not simple, not fast — but we’re doing it and this month will see payments to some of our amazing filmmakers. How much can you make? It’s hundreds at a minimum if you do nothing or if your film just isn’t very good. It’s thousands if your film is good, genuinely impressive. It is tens of thousands if your film is outstanding. And that’s the bottom line — how do you make your film, and the marketing & distribution of your film — outstanding rather than just festival average? 

New Outlets

We’re busy signing deals with VoD outlets around the world.

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Truly Free Film

Diary of a Film Startup: Post # 35: Secret 19-Point VoD Marketing Plan, Part II

By Roger Jackson

Previously: Secret 19-Point VoD Marketing Plan, Part I

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Here’s Part II of our 19 point plan…

This post was going to be Part 2 of Two.  But I try to avoid overly lengthy posts. And feedback over the past couple of weeks has convinced me to focus this post on just a couple of points:  VoD Windowing, and Facebook Marketing. So…here are points 11 & 12 of the 19 point plan, with the final 7 to follow in a fortnight. It’s not bait & switch, just that, as the Dude said, “new shit has come to light.”

11. VoD Windowing: The film industry is adept at double, triple and quadruple-dipping. They are one of the few businesses that have found a way to sell the same product to you over and over …and over again. It’s genius if you think about it. You pay to watch a movie in theaters, and then maybe you buy or rent the Blu-Ray or regular DVD, or you catch it on Cable VoD or subsequently online Transactional VoD. And even on iTunes or Amazon or Vude there’s a form of mini-windowing by this oh-so-devious business — the choice of watching the film in Standard Definition, or pay a buck extra for HD.  A few months (or, these days, weeks) later it’s on television pay-per-view, which more or less lines up with Subscription VoD, like Netflix. And somewhere in there you also “pay” (via your airline ticket) to watch it on that flight to Paris. And while this is definitely a business model under pressure, with shrinking windows (and therefore profits) it’s still very much the way Hollywood does distribution…and VoD is no exception.