May 31 at 8:58am

The Battle Is On: AppleTV vs. GoogleTV

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Apple is going to go head to head with Google over control over web content on people’s television.  A major revamp of AppleTV is headed our way to compete with Google’s new set top box & interface.  Either way, indies will soon have  new worlds available to conquer.  It’s going to be a whole lot easier to get your work positioned to be seen in the comfort of someone’s home.

Fast Company reports on many of Apple’s revamps benefits, from a low $99 price to cloud computing storage (so you can watch anything instantly without having to prerecord).

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  • For indies, though, I think the problem with Apple TV is still their walled-off mentality to the iTunes store itself. I wrote here:

    http://nofilmschool.com/2010/0...

    "Regardless of how this shakes out, though, I doubt very much that Apple will be removing the obstacles to getting content into iTunes, so as far as filmmakers and independent content creators are concerned, my hopes are still pinned on Google TV."

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